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Image by Anthony Duran

Our mission is to elevate the adoption experience

Our vision is to revolutionize it

At The Adopt Don’t Shop MVMT, we are redefining the adoption journey—making it accessible, heart-centered, and transformative. Every homeless pet deserves a second chance, and we’re building a movement that turns adoption into a powerful act of compassion, connection, and community.

Our Mission

Elevate the adoption experience

At The Adopt Don’t Shop Movement, we are redefining the adoption journey—making it accessible, heart-centered, and transformative. Every homeless pet deserves a second chance, and we’re building a movement that turns adoption into a powerful act of compassion, connection, and community.

Through education, collaboration, and community-driven efforts, we break barriers that prevent animals from finding their forever homes. By empowering shelters, uniting advocates, and showcasing adoption as the most compassionate choice, we aim to inspire a future where every pet finds love, respect, and care.

Image by Cassiano Psomas
Image by Jamie Street

Our Vision

make adoption the only option

Our vision is to revolutionize the future of pet adoption—where choosing adoption is not just the first option, but the only one. We’re creating a world where compassion leads, shelters stand empty, and every animal finds a loving home.

We envision a future where adoption is celebrated as the gold standard of pet ownership, driven by innovation, education, and community-powered action. Through technology, storytelling, and real-world experiences, we’re building a movement that makes it easier, more inspiring, and more rewarding than ever to adopt. Because every animal deserves a chance—and together, we’re rewriting what’s possible.

Our Values

Core Beliefs Guiding Our Journey

An Elevated Experience of Compassion

Adoption should feel extraordinary and be a moment worth celebrating. We redefine the adoption experience with care, thoughtfulness, and quality, creating a first-class journey that honors the love and dignity every animal deserves.

Accessibility to Adoption

Adoption should be an inclusive and seamless process. We’re committed to eliminating barriers—whether through innovative technology, outreach programs, or personalized support—to connect pets with loving homes effortlessly.

Empowerment through Education

Knowledge creates change. By educating communities about responsible pet ownership, the importance of adoption, and animal welfare, we empower individuals to make compassionate, informed choices that transform lives.

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Elle McCall

President

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At The Adopt Don’t Shop Movement, we’re on a mission to make adoption the only option—because it should be. Every pet deserves a home. We’re here to change the way people see adoption. Through compassion, connection, and community, we’re rewriting the story for homeless pets everywhere.

See the Movement in Action

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