Heath Gagné is the Chief Technology Officer of The Adopt Don’t Shop Movement and the Founder & CEO of TribeLife, a digital agency empowering purpose-driven brands through transformative design and strategy. With over 15 years of experience in web design, digital infrastructure, and full-stack marketing, Heath brings visionary leadership and deep technical expertise to the animal welfare space.

As a creative technologist and seasoned entrepreneur, Heath plays a pivotal role in shaping the digital future of adoption advocacy. His journey began in the U.S. Marine Corps, where he developed the discipline, leadership, and teamwork skills that continue to guide his work today. After earning a Bachelor’s degree in Integrated Multimedia—with minors in Business Management and Studio Art—from Hawaii Pacific University, Heath launched multiple ventures and built TribeLife into a nationally recognized agency.

Today, he applies that same innovation and purpose-driven approach to The Adopt Don’t Shop Movement. Heath leads the development of the movement’s digital infrastructure—from robust websites and pledge platforms to volunteer tools and donor systems—ensuring every touchpoint drives impact. His work connects communities to adoptable pets, amplifies education efforts, and powers sustainable growth across every initiative.

Heath’s leadership ensures The Adopt Don’t Shop Movement is more than a campaign—it’s a scalable, tech-powered movement built for long-term change. His commitment to excellence equips the mission with the tools needed to inspire action, elevate adoption, and make real, lasting impact for deserving shelter pets nationwide.